If there was ever a year for Snap to take a bite out of Instagram’s market share, it was 2018. With Instagram’s parent company Facebook besieged with one privacy scandal after another, Snap had ample reasons to convince wary Facebook users to ditch one of the company’s apps entirely for Snapchat.
Yet Snapchat is on track to end the year with fewer daily active users than it had last year — it ended Q3 2018
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