Why online retail has to drop its addiction tactics

I stopped wearing my Apple Watch a few months back. The notifications had become overwhelming, and I just needed a break from the constant pull for my attention.

But I did worry about how would it look to my clients — online retailers — when I admitted that even I had started to reject marketers’ attempts to grab my attention.

The other day, as I was explaining this to a client, he pulled up his cuff

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