The Roku Channel adds premium subscriptions alongside its free content

The Roku Channel — Roku’s home to free, ad-supported content like movies, TV, sports and news — is expanding to include subscriptions. Essentially Roku’s own take on Amazon’s Prime Video Channels, users can now opt to add some 25 premium video subscriptions within the Roku Channel, centralizing their access to streaming services in one destination that will become more personalized over time.

At launch, consumers will be able to opt to add-on subscriptions from premium

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