Last year, former AOL cofounder Steve Case’s Rise of the Rest venture closed a $150 million seed fund to invest in startups in cities that investors have historically overlooked — places like Cincinnati, Memphis, and Salt Lake City. $150 million funds don’t usually get write-ups in the New York Times, but . That’s because the Rise of the Rest fund’s LPs consisted of like Jeff Bezos, Eric Schmidt, and Sean Parker.
That name recognition alone
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