Let’s face it, we love large numbers. We are obsessed with them, whether it’s Forbes list of wealthiest individuals or tech unicorns, if it’s a big number we can’t get enough. Such is the case with the somehow magical trillion dollar mark that Apple briefly reached last summer. We splashed the headlines and glorified it as though it mattered…but it didn’t.
It was just a number.
Sure it showed the tremendous value of the Apple
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