Audi has spun out a new company called Holoride that aims to bring a VR experience to the backseat of every car, no matter if it’s a Ford, Mercedes or Chrysler Pacifica minivan.
Holoride was announced Monday at CES 2019 in Las Vegas.
While Holoride says it’s an independent company, the roots of this startup are all Audi. The automaker holds a minority interest through subsidiary Audi Electronics Venture, which developed the technology. Audi will license
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