For Juul Labs, 2018 was a long year full of ups and downs, with the company coming under heavy scrutiny by the FDA over the popularity of the nicotine vaporizer with young people. But as we begin 2019, Juul is kicking off the year with a massive ad campaign focused on getting adult smokers to ‘make the switch’ to Juul.
The marketing campaign is part of a broader effort to for the company fresh off
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