Twitter and NBA game streaming deal is about connecting with cord-cutters and younger fans

Twitter is already working with the NBA to stream video of pre-game warm-ups, in-game and post-game highlights and post-game behind-the-scenes content. Now, the company will for the first time ever stream live NBA action — with a twist. In partnership with the NBA, Twitter will introduce an alternate camera angle view during the second half of the live game, one that’s focused on a single player.

That’s right: NBA fans on Twitter won’t get to

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