Twitter wants to give events a boost with new publisher tools

As Twitter continues to look for ways to monetise its platform beyond basic advertising, it is building more tools for businesses that turn Twitter into more of a utility that helps them do their jobs.

Today at CES, Twitter said it’s going to make it easier for publishers to better understand what sort of content is resonating with its readers on the social network though a new kind of analytics dashboard, and, in a separate dashboard,

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