surprised us by showing up at , the big tech trade show in Las Vegas, for the first time in the company’s 182-year history. And it showed off some cool products, like Opté, which removes spots on your skin, at least temporarily.
The product is part of P&G’s effort to bring technology to ordinary products and lead market disruption. Doing so is, of course, a better strategy than allowing yourself to be disrupted. I like how the
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