Since the beginning of 2018, Quantic Foundry and have been working together on a series of survey-based projects. Niko Partners is a market research and consulting firm covering the games markets in Asia.
In one of these projects, we used the as part of a larger study to create a player segmentation of Chinese gamers. This enabled us to compare U.S. and Chinese gamers and explore how gaming motivations vary across cultures.
The two data
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