Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Since then, YouCam Makeup has expanded beyond selfies into e-commerce and retail with tools for over 200 beauty brands and retailers, including L’Oréal, Estée Lauder, Cosmopolitan, and Target (the big-box retailer’s
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