Spotify plays the long game with Family and Student Plans even as revenue per user drops

 Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.
But that also comes at a cost of decreasing the amount of revenue it… Read More

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The post Spotify plays the long game with Family and Student Plans even as revenue per user drops appeared first on RocketNews | Top News Stories From Around the Globe.

Spotify plays the long game with Family and Student Plans even as revenue per user drops

 Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.
But that also comes at a cost of decreasing the amount of revenue it… Read More

Read More At Article Source | Article Attribution

The post Spotify plays the long game with Family and Student Plans even as revenue per user drops appeared first on RocketNews | Top News Stories From Around the Globe.